Glossary
What is GEO (Generative Engine Optimization)?
GEO optimizes content to be cited as a source in AI search systems like Google AI Overviews, ChatGPT, or Perplexity.
Generative Engine Optimization extends classic SEO for AI answers. Clear definitions, fact density, entities, structured sections, and trust signals (E-E-A-T) matter. Beyond rankings, the question is whether systems treat your content as a reliable source.
Related terms
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